Top 10 Popular Basketball Brands of 2024

Historically there have been many brands associated with basketball but today in this article, we look at the top 10 popular basketball brands.

Basketball is no exception to the general trend that when it comes to gear and equipment, most sportsmen and sports fans have certain brands they rely on. The top basketball brands for fans, spectators and amateur players are listed below.

Popular basketball brands

  1. Nike
  2. Adidas
  3. Jordan
  4. Under Armour
  5. Puma
  6. Reebok
  7. Converse
  8. Li-Ning
  9. Anta
  10. New Balance


One of the most well-known sports brands in the world is without a doubt, Nike. They not only altered how people viewed technology in sportswear, but they also produced a new generation of basketball-related sportsmen. Nike established its mark on basketball culture by creating the most cutting-edge and well-liked athletic clothing and a contemporary sneaker empire.

Lebron James, Kevin Durant, Kyrie Irving and the late Kobe Bryant are some of the most well-known athletes who wear the Nike brand. Due to their sponsorship of some of the greatest college basketball teams nationwide, Nike has also had an impact on the sport of basketball. Nike has sponsored numerous well-known universities, including Duke, LSU, Oregon and Syracuse.

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Adidas has emerged as one of the biggest companies in basketball and hip-hop culture for leading the way in originality. When it comes to marketing, Adidas blends two facets: athletics and music. They have supported NBA stars including John Wall, Damian Lillard and James Harden. In addition, they collaborate on artistic projects with Snoop Dogg, Run-DMC, Kanye West and basketball supporters. 

Adidas is a well-known athletic company with a focus on shoes, but it also makes other fashionable clothing items including tracksuits, sweatshirts, shorts, socks, headbands and other accessories.


For both sneakerheads and basketball enthusiasts, Jordan shoes are the ultimate collectors brand. In the world of basketball, Jordan has made a name for itself as a symbol of power, style and history. One of the most well-known brands of shoes among basketball players is Jordan. They will undoubtedly stand out wherever they are seen, in terms of both fashion and functionality, not just on the court. 

Jordan was a company that was created as a result of a deal that Michael Jordan, a rookie, struck with Nike in 1984 for his own line of sneakers, known as “Air Jordans.” One of the most well-known basketball brands nowadays is Jordan. Jordan produces sweatshirts, windbreakers, tees, shorts and other products in addition to their well-known shoes.

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Under Armour

One of the more emerging companies in the basketball world is Under Armour. When they inked a sneaker deal with two-time MVP Steph Curry in 2013, they staked their claim to stardom. The way that Under Armour is perceived in relation to basketball shoes has fundamentally changed as a result of this event. 

In order to make shirts more comfortable for athletes to wear while perspiring, the Under Armour company was founded in 1996. The company has established a solid platform today to become the next major supplier of basketball shoes. They’ve made significant progress by securing the services of some of basketball’s best players, including Joel Embiid, Mo Bamba and Steph Curry’s brother Seth.


Since they re-entered the basketball industry, Puma has recently started to generate attention in the community. They started by looking for a creative direction. They signed hip-hop entrepreneur and rap culture icon Jay-Z in an effort to find motivation and leadership for a new generation of hoopers. With the help of one of the most influential figures in Hip-Hop history and the signing of young, well-known athletes, Puma is quickly changing the way that basketball is perceived. 

The Dassler brothers created the Puma brand in 1948. Adolph Dassler founded the company known as Adidas, while Rudolph Dassler founded the company known as Puma after deciding to separate. The athletic company is well-known for its running shoe designs. However, they also produce skate shoes, studs and basketball shoes in this contemporary period of sports footwear. They also carry numerous lines of accessories and clothing for the latest trends. Puma wants to build its brand around the newest and most exciting NBA players. Deandre Ayton, RJ Barrett, Marvin Bagley and Kyle Kuzma are a few of the players.

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Since the 1990s, Reebok has been a significant player in the basketball shoe industry. However, it is uncommon to see a player wear a pair of Reeboks in the present NBA. It should be mentioned that their speciality basketball shoes are well-liked by hip-hop artists and other brand admirers outside of basketball. Although it isn’t the most well-known brand in the basketball world right now, it will always be remembered in basketball history. 

Joe and Jeff Foster started the Reebok company in England in 1958. Although they are most recognised for their well-liked basketball shoes, they also sell other athletic wear and exercise equipment.


In terms of sports footwear, Converse might be regarded as the father of professional basketball. The “Chuck Taylor” sneaker, which gained popularity in the 1960s and early 1970s, was among the most well-liked shoes, not only in society but also on basketball courts. In the 1980s, the company was successful in securing shoe contracts with early Hall of Fame stars Larry Bird and Magic Johnson. Up until the competition from other shoemakers started to pick up, it was the shoe brand that the majority of NBA players used. Presently, Converse is attempting a comeback in the basketball industry and seeking to regain its prior level of prominence. Marquis Mills Converse established the Converse company in Malden, Massachusetts, in 1908. 

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It’s possible that many casual basketball fans haven’t heard of this company. Basketball shoe brand Li-Ning is one of the biggest in China, as those who collect sneakers and consider themselves NBA fans will know. Although their products aren’t the most popular in America, they have been able to secure sneaker deals with famous athletes. 

Li Ning, a world-class gymnast who wanted to establish a Chinese national brand for athletes to wear at the Olympics, launched the business in 1990 in China. The business focuses on athletic clothing, mainly footwear.

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Many basketball enthusiasts may not be aware of Anta, another well-known Chinese athletic brand. Although the company is based in China, they have signed a respectable number of athletes across the Americas and Asia, with boxer Manny Pacquiao being one of their more prominent athletes. Many sportsmen trust their products because they combine simplicity, flair and functionality in their shoes.

Ding Shizhong founded Anta in the 1990s with the intention of developing a fresh, functional sportswear line that would be accessible to everyone while yet being targeted at elite athletes. Anta is renowned for its athletic and incredibly practical basketball and running shoes.

New Balance

Another company that has experienced a rise to prominence in the basketball shoe market is New Balance. New Balance produces specific basketball clothes and accessories in addition to its primary product line of shoes. With the signing of NBA star Kawhi Leonard in 2018, New Balance made news and demonstrated its intent to challenge the leading shoe companies. Since then, rising NBA talents like Jamal Murray, Dejounte Murray and Darius Bazley have secured contracts with New Balance.

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